Talk with Dr. Jay Mehta on Journalism

On 15th January 2019,we had surprise lecture of Dr.Jay Mehta on Mass Media and communication .He talked about mass media's use from ancient time to modern. There was newspaper and radio were only source for communication in ancient time. All people have not capacity to afford newspaper daily in their house. But today all have type of facility . People are more connected with each other by the use of mass media and technology. There are major sources for communication like newspaper, radio, TV, advertisement, and internet .

There are six major sources of Mass Media:
- Radio
- Television
- Cinema
- Advertisement
- Newspaper
- Digital Media.

Newspaper is very useful for people from ancient time to modern. There is all kind of information in newspaper. It is helpful to become updated by newspaper. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Today people have not use radio more but it play very vital role for spreading the news.
Radio is an attractive medium among the various mass communication media because of its special characteristics. It continues to be as relevant and potent as it was in the early years despite the emergence of more glamorous media. Television is most famous and favorite media of people. By it all kind of information people can get. There is lot of channels which helps to know about what is going around us via news,sports etc.

Media is one strong pillar of Indian constitution. If we talk about today so, media becomes so glamourous. Advertisement is one part of mass media. It deals with language and human psychology. In most of the adds they focuses on the language that can we attract people towards our products. Cola launched one of the most successful add, “Thanda Matlab Coca Cola.” which is given by Prasoon Joshi.

Types of Cinema, 

1. Mainstream cinema and
2. Parallel cinema.
3. Infotainment/edutainment,

. 

So, we are again thankful to Head of the department, Dr. Dilip Barad sir to invite Jay sir, who enlighted the knowledge of mass media and communication.